Uttam Arjun. Dream Big. Work Hard

OVERVIEWDynamic Professional with 17+ years of experience in the management and marketing of a wide bandwidth of products with demonstrated initiatives. Possess skills and abilities in taking up new challenges and fulfilling them with great success.Recognized proficiency in the implementation of business strategies, An effective communicator and team leader with proven team building and management abilities. AREAS OF EXPOSURE/EXPERTISEMarketing / Business DevelopmentPlanning marketing activities for achieving volume estimations and reviewing effectiveness.Creating brand awareness and providing information regarding the product for increasing sales.Identifying the target market for promoting brands/products and evaluating marketing communication programs.Planning various trade promotions to get desire in sales volumes.Planning various Consumer & festive offers on various brands & SKUs to achieve short-term sales volumes & long-term relationships with consumers.Involved in mass media promotion and outdoor advertising.Media Planning & Brand ManagementHandling appropriate media selection for advertising and keeping abreast with market trends.Evaluating new communication media from time to time and effectively adopting the same.Marketing CommunicationsManaging the marketing communication involving designing and implementing an annual marketing calendar while proposing branding and media display, through advertising, direct mail, ATL, and BTL. POP, internet, etc.Identifying the company's target audiences & analyzing the needs of the target audiences.