Victor Howard
C-Suite Executive | President & L Leader | Retail Energy | Innovation | Change Leadership@ Shell Energy
Houston, Texas, United States
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Victor Howard is a highly experienced business leader with over 32 years of work experience. He possesses a wide range of skills including strategy, CRM, marketing strategy, direct marketing, and management. Based in the United States, Victor has a proven track record of driving operational and growth turnarounds at LifeEnergy, a technology-centric digital operations and marketing platform. He has also successfully improved Continuum Energy operations and growth through the development of a digital platform and a digital supply management engine. Victor's expertise extends to areas such as customer engagement, customer engagement, and digital strategy.
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Emails and Phone Numbers

@shellenergy.com
@lifeenergy.com
@shellenergy.co.uk
@gmail.com
@yahoo.com
+1 713341****
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About

I am a hands-on, collaborative, and results-focused business leader who possesses extensive experience across the value chain in startup, turnaround, and growth acceleration environments.I foster a culture of teamwork and dedication to excellence through an engaged and collaborative lead-by-example management style while building high-performance teams through a stellar record for recruiting, developing, and retaining strong direct reports, managers, and functional experts.HIGHLIGHTS• Accelerated operational and growth turnaround at LifeEnergy. By creating a technology-centric digital operations and marketing platform, LifeEnergy became a growth and revenue-generating powerhouse. Developed new sales channels and “touch-free” enrollment processes. Rebranded LifeEnergy as a strong consumer-centric retail brand. Restructured the organization and human resource talent to achieve an agile organization that focused on fast and effective execution. Delivered the platform that culminated in the successful sale of the retail business.• Dramatically improved Continuum Energy operations and growth through the development of a digital platform, new CIS, new supply management engine, and consolidation of multiple businesses to a national brand and operating system. Drove significant improvement in gross margin (+39%), customer base (+21%), and customer attrition (2%).• Fast-tracked ENCOA marketing, sales, and customer service to grow the startup to 100,000 customers in less than 2 years and positioned the company for a successful sale.• Established Gexa Energy as a top recognized brand in Texas drastically improving customer engagement and loyalty (attrition reduced from 7% to 2%), doubling the residential volume, and creating greater operational stability in customer operations. Launched the NextEra Energy retail business in PJM.COMPETENCIES• Strategic Planning, Development, and Articulation• Change Leadership and Operational Execution• Organization and Talent Development• Technology and Process Innovation• Interpersonal Communication and Problem Solving• P&L Management, Budgeting, and Forecasting• Retail Energy Operations and Technology• M&A and Business Development• Marketing and Customer Engagement• Digital Strategy, Internet, and eCommerce• Risk Management and Analysis• Product and Pricing Management

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Work Experience

London, GB

Utilities

3327
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Victor Howard's Professional Milestones

  • Management Consultant (2007-07-01~2008-04-01): Empowered clients to achieve their business objectives through comprehensive marketing strategies and effective problem-solving strategies.
  • Customer Segment Marketing Manager | Product (1994-07-01~1997-06-01): Identified and implemented strategic marketing plans to increase customer engagement and drive revenue growth.
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Education

University of St. Thomas (TX)
University of St. Thomas (TX)

Marketing

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