Vivek Saran
Onida
present
It all began with just a vision. In the year of 1981, Mr. GL Mirchandani and Mr. Vijay Mansukhani started a company called MIRC Electronics Limited with just a goal of manufacturing television sets and going beyond convention. The company with its unique advertising campaign captured the emerging Colour Television (CTV) market which was accentuated by the New Delhi Asian Games in 1982. The CTV‟s were not only the trend setters, but their design, aesthetics and Devil campaign became a signature for research and case studies at various business schools. With the change in the retail format & to leverage its distribution strength, new product categories were introduced like Washing machines (WM), Digital Video Disc (DVD) players, Air Conditioners (AC), Microwave ovens (MWO), Flat panel TVs, Mobile Handsets (MO) & more recently LED Lighting Our products are delivered to customers through distributors & dealers from our 35 warehouses located across the nation. We have also expanded our distribution system through the emerging Modern trade format. Innovation is in the DNA of the organization. Be it product innovation, starting from the first CTV with docketable remote control to I care in LED TV, Indian auto cook menu in the MWO, Pre-cool in AC, or the Brush in its WM it has introduced many „‟Firsts in the world features‟‟ across product categories. Today, ONIDA is one of the most recognized brand in home appliances in India.
- Achieved record-breaking sales numbers, surpassing targets and driving revenue growth for AirCon and MWo.
- Successfully implemented efficient processes and improved productivity through effective team management and team collaboration.
- Achieved significant revenue growth, surpassing competitors and establishing a brand as a market leader.
- Achieved record-breaking sales growth in the Western Up business from the ground up.
- Driving sales growth through strategic planning and effective team management.
- Exceeded sales targets consistently, driving revenue growth and establishing a strong business model.
- Successfully implemented strategic initiatives to optimize operations and drive overall business success.
- Driving revenue growth by leveraging market trends and providing exceptional customer service and driving operational excellence.
- Achieved record-breaking sales increase by 20% within the first year, exceeding revenue targets.
- Implementing strategic initiatives to drive company success and establish a strong market presence.
