Senior Vice President Chief Marketing Officer@ Abercrombie & Fitch Co.
Greater Phoenix Area
Will Smith
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Duke University - The Fuqua School of Business
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Tell me more about Will Smith?
FlashIntel GPTWill Smith is a senior executive with 37.9 years of experience in brand management, public relations, marketing, and general management. He has a unique blend of achievement achieved through strong execution and follow-through in traditional packaged goods environments. Will has worked with notable companies such as Kraft Foods and Philip Morris USA, Abercrombie & Fitch, Kate Spade/ Liz Claiborne, and Footstar Athletic. He has also held senior positions at companies like PetSmart, Abercrombie & Fitch Co., and Caleres, Inc. Will's expertise lies in marketing strategy, advertising & promotions, and customer relationship management. He is based in the United States.
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About
Senior executive with demonstrated leadership, strategic thinking, marketing and general management track record. Unique blend of achievement accomplished via consistently strong execution and follow through within traditional packaged goods environments –such as Kraft Foods and Philip Morris USA, in fashion apparel and athletic retail – Abercrombie & Fitch, Kate Spade / Liz Claiborne, & Footstar Athletic., and at leading music/entertainment organizations such as EMI-Capitol Music Group, Atlantic Records and Blackground/Virgin Records N.A.Specialties: Marketing Strategy and Execution, Advertising & Promotions, Customer Relationship Management
...See MoreWork Experience
Senior Vice President Chief Marketing Officer
Retail
Will Smith's Professional Milestones
- Senior Vice President | Chief Marketing Officer (2019-09-01~): Driving successful marketing campaigns, resulting in increased brand awareness and market share.
- Vice President Of Marketing (1997-01-01~2000-01-01): Driving digital transformation efforts to enhance brand reputation and increase customer engagement.
Education
Marketing,
Advertising,
General Management,
Marketing, Advertising, General Management
1984-1986Skill
Brand Management
Public Relations
Marketing
Brand Development
Crm
Merchandising
Marketing Strategy
Advertising
Retail
Copywriting
Direct Mail
Fashion
Integrated Marketing
Leadership
Management
Multi Channel Marketing
Sales
Strategic Planning
Certification
Colleagues
Anna Turbett
Marketing Technology Platform Owner
Brittany Harris
Senior Technical Product Owner
Vitor Galluggo
Product Owner | Business Analyst
Lyndsay Churches
Product Owner | Merchandise Planning And Demand Forecasting Systems
Heather Hammond
Florist/Owner at Abercrombie & Fitch
Other Named Will Smith
Frequently asked questions
We found 2 Will Smith's email addresses
We found 5 Will Smith's phone numbers
Will Smith's social media include: Linkedin,
Will Smith works for Abercrombie & Fitch Co.
Will Smith's role in Abercrombie & Fitch Co. is Senior Vice President Chief Marketing Officer
Will Smith works in the industry of Retail
Will Smith's colleagues are Anna Turbett,Brittany Harris,Vitor Galluggo
Will Smith's latest job experience is Senior Vice President Chief Marketing Officer at Abercrombie & Fitch Co.
Will Smith's latest education in Duke University - The Fuqua School of Business
