William A. ("Bill") Lederer
Global Leader In Madtech Resource Planning And Execution@ iSOCRATES LLC
Greater Tampa Bay Area
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William A. Lederer is a highly experienced global C-Level digital media and marketing services executive with over 36 years of work experience. He has a diverse skill set in digital strategy, analytics, and e-commerce. Based in St. Petersburg, Florida, Lederer has worked with both entrepreneurial and established companies in various industries, including MADTech, programmatic, and advertising. He is known for his ability to strategically in emerging technologies and global markets, and his ability to drive high-performance teams. Lederer's achievements have been recognized by his leadership, strategic planning, and business development abilities.
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Emails and Phone Numbers

@isocrates.com
@mediacrossing.com
@mediacrossing.com
@gmail.com
@kantar.com
@gmail.com
@isocrates.com
+1 203293****
+1 847604****
+1 203652****
+1 312762****
+1 847769****
+1 203496****
+1 732269****
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About

Global C-Level digital media and marketing services executive with extensive founding/building/turnaround/consulting/teaching expertise in both entrepreneurial & established companies in: MADTech, programmatic, Advanced TV/online & mobile video, Internet and e-commerce, advertising, and information services. Former board member for public & private companies & non-profits, foreign & US. Work experience in Americas, Europe, India & Israel.Think/act strategically in emerging technologies & US/global markets while implementing tactically with urgency by creating, driving high-performance teams & partnerships, solving problems, communicating persuasively & implementing viable operational/financial solutions to create shareholder value. Ability to raise capital and to transact where appropriate.Work best & gain most satisfaction when working with teams accomplishing challenging goals borne of smart strategies that give competitors difficulty sleeping at night. Used to working under constrained circumstances. Greatest achievements for me & those with whom I have worked have come from opportunities that require vision, passion, leadership, creative sales & marketing, sense of urgency & unremitting, disciplined execution.Leadership, general management, strategy, business & corporate development, operations, finance, ad tech, marketing automation, analysis, negotiation, strategic planning, partnering, budgeting, sales management, marketing management, technology, media & marketing research, HR, recruitment, financial & transactional planning & analysis, mergers & acquisitions, integration, agencies, audience, planning, targeting, media buying, media selling, addressable advertising, return path data, measurement, Big Data, ad exchanges, RTB, SSP, DSP, DMP, ATD, ITD, trading desk, advertisers, publishers, monetization, Video, Display, Social Media, Radio, Audio, OOH, media trading, business intelligence, data, analytics, multichannel, segmentation, customer activation, CRM, CDP

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Work Experience

200 Central Ave, St Petersburg, Florida, 33701, US

Advertising Services

162
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William A. ("Bill") Lederer's Professional Milestones

  • Founder | Chief Executive Officer (2012-09-01~2014-10-01): Launching a successful startup, revolutionizing the industry with innovative solutions and exceptional leadership.
  • Global Leader In Madtech Resource Planning And Execution (2014-11-01~): Streamlined resource planning and executed strategic plans, optimizing talent acquisition and development capabilities.
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Education

Claremont McKenna College
Claremont McKenna College378691200-410227200
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