Xanthie Drankus

-Over 20 years experience, both agency and in-house -MBA from top-tier European business school in International Luxury Brand Management. Passionate about helping brands fulfill consumers’ aspirational desires. -Strong management skills. Produces results on large and small budgets alike. Loves a challenge and the satisfaction of growing a business. -Breadth and depth of marketing experience - everything from planning to PR to social media to traditional & online advertising to web content development to much more. -Deep understanding of consumer culture, trends and the ever-shifting media environment. -Experience with retail, fashion, beauty, accessories, food and beverage. Has worked on initial branding, re-branding, competitive analysis, pricing and wholesale strategies, product launches and promotions. -Worked on award-winning campaigns - both Silver Anvil and Addy awards. -Enjoys the challenges and opportunities for growth offered by working in a fast-paced and dynamic environment. Specialties: brand marketing, strategy, web, PR, advertising, luxury, food, retail