Xavier Harrison

I am a New York City based digital marketing professional with over a decade of experience. I am broadly skilled in Search Engine Marketing where I help my clients gain more traffic to their website, by encouraging searchers to actively engage with brands to increase sales and other desired outcomes on their website. In addition to Paid Search, I am also experienced within SEO, Social Media Marketing and Web Analytics functions to help improve performance for various clients. Every day I work to find innovative ways to leverage “search beyond search” tactics to reach and engage users across multiple platforms and devices based on their search behavior and stage within the user journey. In addition, I enjoy sharing my knowledge and experiences with young professionals who are looking to break into the digital marketing field. I have achieved this by I have serving as a Digital Marketing Instructor for several institutions by educating students on the various digital marketing channels, their capabilities, and explaining techniques on how to utilize them throughout their day-to-day activities within the industry. In my spare time, I attempt to stay active in my community by participating in several types of community service activities, mentorship programs and planning alumni outreach focused events to help improve the lives of people of color within my community. This is achieved through planning and facilitating networking events, participating in fundraising activities, and serving as a guest speaker and mentor for many college readiness programs.I pride myself on the ability to adapt to changes within the industry as well as work quickly and accurately under pressure, all while keeping an eye on the end goal: creating best in class work. HARD SKILLSGoogle Ads • Microsoft Ads • Google Analytics • Google Tag Manager • SA360 • BrightEdge • SEM RushProficient with Excel, Microsoft Office Suite, Slack, Microsoft Teams SELECT CLIENTSCoca-Cola • Alnylam Pharmaceuticals • Santander Bank • Exxon Mobil • A&E Networks • Microsoft • Haverty’s Furniture • Jazz Pharmaceuticals • Capcom Games CLIENT CATEGORIESPharma • Streaming Services • Technology •Alcohol • Entertainment • CPG • Tourism • Banking • Gaming • Travel • Retail • Education FUN FACTSMy passion projects include Sci-fi (I am a huge Trekkie), traveling, model train sets, gaming, and event planning. Campaign Types:DTC, B2B, & Awareness focused initiatives