Ye J.
Vice President Of Brand Strategy And Digital Commerce | D2C GTM & Product Marketing | Executive Advisor@ illycaffè
New York, New York, United States
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Ye J. is a global B2B & B2C leader with 14.2 years of experience in various roles. She has expertise in forrester, writing, omni, consulting, and Europe. Based in Berlin, United States, Ye J. has a diverse background working for tech firms and iconic lifestyle and luxury fashion brands. She is skilled in brand strategy, marketing channels, and optimization. Ye J. is passionate about mentoring and mentoring the next generation of leaders. She has a diverse background in tech firms, iconic brands, and lifestyle and luxury fashion brands.
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Emails and Phone Numbers

@rebeccaminkoff.com
@eadem.co
@gmail.com
@kellogg.northwestern.edu
@gmail.com
@rebeccaminkoff.com
+1 212677****
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About

A global B2B & B2C leader with P&L experience across tech & omnichannel retail in charge of brand strategy and consumer experience (visual identity & tone of voice), marketing channels from upper-funnel strategy (PR, OOH, TV, sponsorships, audio/podcast, organic social, media, influencer) to mid-and lower-funnel (SEM, SEO, retargeting, display, paid social, and CRM) planning, execution, and optimization. She is an experienced people leader for small and large teams (50+; leading ICs and people managers) and is passionate about discovering and mentoring the next generation of leaders. Ye has a diverse background working for high-growth tech firms (Google, Airbnb) and iconic lifestyle & luxury fashion brands (Michael Kors, Rebecca Minkoff). Under her leadership, channel revenue growth has increased by up to 75% YoY even during challenging economic environments. SPECIALTIES: ► Omnichannel Business Alignment & Innovation ► Building Brand Partnerships & Loyalty Coalition ► Go-to-Market Planning for New Products and Categories ► International Expansion Strategy and Execution (EMEA, North America, APAC) ► CRM & Digital Customer Engagement ► Loyalty & Clienteling ► Digital Marketing & Branding ► Search Engine Marketing / SEM / Paid Search ► Brand Creation & Launch Strategy (including positioning, brand identity, tone of voice) ► Display & Online Media ► Email Marketing & Strategy ► Conversion Optimization & Website Usability ► Mobile Advertising & App Strategy ► GM of Ecommerce with P&L Ownership ► People management, setting up marketing team structure & function ► Manager of Directors (and other titled people managers) ► Leadership mentoring, career development, career path guidance Alternate spellings: Ye Yin, Je Jin, Yi Yin, YJin, Yejin, Jin Ye, Yi Jin

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Work Experience

illycaffè

Vice President Of Brand Strategy And Digital Commerce | D2C GTM & Product Marketing | Executive Advisor

Vice President Ecommerce Digital Marketing Customer Experience

Jan 2021 - Dec 2022
Location
Via Flavia 110, Trieste, Italia , 34317, IT
Industry

Food and Beverage Manufacturing

Associated Members
1345
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Ye J.'s Professional Milestones

  • Associate Director Of CRM And Customer Experience Ecommerce (2016-04-01~2017-11-01): Transformed the luxury media portfolio, expanding brand presence and increasing customer engagement.
  • Vice President Ecommerce Digital Marketing Customer Experience (2021-01-01~2022-12-01): Driving digital transformation initiatives to enhance customer experience and enhance digital marketing strategies for strategic sales.
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Education

英国兰卡斯特大学
英国兰卡斯特大学
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