Yesenia Garcia

I thrive by developing products and building brands. For the last 20+ years, I have driven growth and profitability at three different companies through product innovation and go-to-market strategies that increase brand awareness and strengthen customer loyalty. As I progressed from early-career positions to senior leadership, I honed my skills in marketing, brand development, and sales. My skill set encompasses a wide array of competencies, ranging from strategic planning and comprehensive market research to crafting effective content strategies and executing integrated marketing campaigns.As a senior member of the leadership team, I apply a data-driven approach to track the performance of marketing campaigns, promotions, and loyalty programs and define growth strategy in alignment with overall business goals. I have a strong history of collaboration across the organization to execute multi-channel marketing strategies. By consistently surpassing budgetary and performance goals, I have demonstrated my commitment to delivering tangible results that resonate with overarching organizational objectives.As a leader, I strive to motivate team members to achieve ambitious goals through effective mentoring and constructive feedback about their performance. My expertise extends to systematic process improvement, operational excellence, project management, and resource allocation—essential components that streamline end-to-end operations. I consistently deploy forward-thinking strategies. These encompass deep relationship building, adept negotiation, and a robust understanding of business acumen.My record of success includes managing a multi-channel plan impacting 23 states and 150+ retail doors, increasing key market share by 500 BPS within two fiscal quarters, building and coaching teams across various functions, optimizing ROI, and launching various integrated marketing plans to support product launches.I look forward to connecting with other professionals and sharing experiences, ideas, and best practices in marketing, product innovation, and loyalty programs. If I can help you, or we can help each other, let’s connect!