Yibo Xu

Suning USA

present

With the concept of “Global Suning, Built to last”, Suning International, as part of the most important strategy of Suning Holdings Group, is committed to expanding overseas market and business by introducing more high-class international brands, platforms and services through M&A and strategic cooperation to satisfy the increasing demand of high quality consumption from Chinese middle-class consumers. Meanwhile, Suning International is making efforts to deliver the high-quality Chinese merchandise and retail model to the global market, working with the eight industries (Suning.com, Logistics, Financial Services, Technology, Real Estate, Media & Entertainment, Sports and Investment) to accelerate their globalization development. By 2020，Suning International strives to make the revenue of International business accounted for 30% of the total revenue of the Suning holding group. The Suning R&D Center USA was established in 2013 with the goal of broadening Suning high-tech talent and patent pool and driving Suning’s continuous innovation and transformation. It comprises two labs: Applied AI and Big Data. As a team of energetic, open-minded and ambitious engineers, researchers and analysts with a diverse background in Big Data, Artificial Intelligence, and Deep Learning, who strive to provide Suning customers with the utmost pleasant shopping experience through innovation and integration. The B2C business of Global Shopping (usa.suning.com) and B2B business of International Trade aims to spread the sales scale of global-shopping U.S. Flagship stores, enrich the merchandise categories, introduce new brands, and enhance Suning’s influence in the sector of cross-border e-commerce. Furthermore, B2B International Trade team takes on the responsibility of overseeing business development to establish long-term cooperation with suppliers in North America and Europe.