Yu-Nien Chang

Shanghai, China
PMI Worldwide

China Europe International Business School (CEIBS)

2019-2020
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About

Head of E-commerce, Great China

Yu-Nien Chang In Short

Yu-Nien Chang is a highly experienced professional with 22.8 years of work experience in various roles related to consumer products, marketing, and competitive analysis. Currently, he serves as the Head of E-commerce at Great China. Throughout his career, Yu-Nien has demonstrated expertise in brand management, market research, and strategic planning. He has held key positions at renowned companies such as PMI Worldwide, Abercrombie & Fitch Co., Starbucks China, Newell Brands, Unilever, and GE. With a strong background in marketing strategy and cross-functional team leadership, Yu-Nien is a valuable asset in driving business strategy and driving growth.

Yu-Nien Chang's Professional Milestones

  • Brand Manager (2006-01-01~2009-01-01): Producing compelling brand and positioning strategies that drive customer engagement and optimize brand strategies.
  • Regional Brand Director (2013-01-01~2018-01-01): Driving brand awareness and increasing market share through strategic marketing efforts and impactful customer engagement.
  • Auditor (2001-01-01~2003-01-01): Conducted thorough audits and contributed to a successful business case.
  • Marketing Director (2018-01-01~2019-01-01): Driving successful marketing campaigns for increased brand awareness and customer engagement.
  • Senior Brand Manager (2008-01-01~2009-06-01): Building strong brand relationships through strategic marketing campaigns and implementing effective advertising strategies.
  • Brand Manager (2009-01-01~2013-01-01): Achieving record-breaking brand recognition and market penetration by leveraging cutting-edge strategies and delivering exceptional marketing strategies.
  • Director - Marketing & E-Commerce APAC (2019-08-01~2021-10-01): Achieved record-breaking marketing and e-commerce growth across APAC region, driving revenue and customer engagement.
  • Assistant Regional Brand Development Manager (2009-10-01~2010-06-01): Executing a comprehensive brand campaign to drive market expansion and increase brand visibility across multiple regions.
  • Senior Regional Brand Development Manager (2012-05-01~2013-10-01): Implementing strategic marketing initiatives to drive brand awareness and market reach across multiple regional markets.
  • Auditor (2001-01-01~2003-01-01): Conducted thorough and detailed audits to ensure compliance and accuracy in financial reporting.
  • General Manager Of Sachley China & Asia Pacific (2022-06-01~): Achieved record-breaking sales numbers, surpassing targets and driving financial growth in the Asia Pacific region.

Yu-Nien Chang's Emails and Phone Numbers

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Work Experience

PMI Worldwide

Seattle,Washington,United States

Manufacturing

426
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Abercrombie & Fitch Co.

Columbus,Ohio,United States

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Starbucks China

Shanghai,Shanghai,China

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Newell Brands

Atlanta,Georgia,United States

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Unilever

London,England,United Kingdom

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Mondelēz International

Chicago,Illinois,United States

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Deloitte

Peterborough,England,United Kingdom

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Education

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Skill

Consumer Products

Marketing

Competitive Analysis

Customer Insight

Fmcg

Marketing Strategy

Cross Functional Team Leadership

Brand Management

Business Strategy

Brand Development

Market Research

Pricing Strategy

Market Analysis

Product Development

Marketing Research

Strategic Planning

Certification

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Frequently asked questions

What is Yu-Nien Chang's email address?

We found 2 Yu-Nien Chang's email addresses

What is Yu-Nien Chang's phone numbers?

We found 1 Yu-Nien Chang's phone numbers

Which social media profiles does Yu-Nien Chang have?

Yu-Nien Chang's social media include: Linkedin, 

What company does Yu-Nien Chang work for?

Yu-Nien Chang works for PMI Worldwide

What is Yu-Nien Chang's role in PMI Worldwide?

Yu-Nien Chang's role in PMI Worldwide is General Manager Of Sachley China & Asia Pacific

Which industry does Yu-Nien Chang work in?
Yu-Nien Chang works in the industry of Manufacturing
Who are Yu-Nien Chang's colleagues?
Yu-Nien Chang's colleagues are Norman Cruz,Mary Slaughter,JENN REEVES
What is Yu-Nien Chang's latest job experience?

Yu-Nien Chang's latest job experience is General Manager Of Sachley China & Asia Pacific at PMI Worldwide

What is Yu-Nien Chang's latest education?

Yu-Nien Chang's latest education in China Europe International Business School (CEIBS)

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Yu-Nien Chang is a highly experienced professional with 22.8 years of work experience in various roles related to consumer products, marketing, and competitive analysis. Currently, he serves as the Head of E-commerce at Great China. Throughout his career, Yu-Nien has demonstrated expertise in brand management, market research, and strategic planning. He has held key positions at renowned companies such as PMI Worldwide, Abercrombie & Fitch Co., Starbucks China, Newell Brands, Unilever, and GE. With a strong background in marketing strategy and cross-functional team leadership, Yu-Nien is a valuable asset in driving business strategy and driving growth.
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