Zach Dyler
Chief Executive Officer@ Laika
Burbank, California, United States
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Zach Dyler is a serial entrepreneur and digital media veteran with 16.4 years of experience. He has expertise in online advertising, lead generation, SEM, online marketing, and PPC. Zach has worked on B2C campaigns for AT&T, Staples, and Verizon, where he gained valuable experience in analytics and email marketing. He has also worked as an account management and media buyer for Barons Media, managing the display, affiliate, and lead generation side of the business. Zach's skills also extend to account management and media buyer roles. He is currently involved in Ice Technologies, a digital media and marketing company focused on transforming the shopping experience for the average consumer.
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Emails and Phone Numbers

@aol.com
+1 818970****
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About

Specialties: Buying/selling media, Campaign allocation and strategy, RTB/programmatic buys, Search - Display - Lead Generation, Sales/Sales StrategyI am a serial entrepreneur and a digital media veteran. After working on B2C campaigns for AT&T, Staples, and Verizon, I left the corporate environment for the start up world. I got my digital media start with Barons Media, performing analytics and email marketing tasks. I grew my knowledge and transitioned to a account management and media buyer role for the company, managing the display, affiliate, and lead generation side of the business. Under the tutelage of Kevin Brody, I quickly learned the ins and outs of coregistation and lead generation online.Andrew Stern offered me a position as Director of Business Development for Seed Corn Advertising. It was here I got a deeper understanding of the online marketing world, included SEM, XML, and overall campaign strategy. I learned first hand what it takes to launch a product and run a company, manage a sales team, and provide campaign strategy for direct clients. We started Riplounge.com and MDSeachEngine.com, a social networking site and a medical search directory respectively. Though those projects failed, it was an invaluable learning experience.I started my own digital advertising firm and display network in Attn: Media. We specialized in display, search, and social media campaigns. The company was an instant success, gaining clients such as Zynga, Vostu, and Home Depot. My business partner and I split up the company after 3 years so that we could go explore other prospects. In the interim I took a position at AdSupply, managing internal affiliates and trafficking campaigns across our display network. I also delved into some product development for our new ad unit offerings.I am pleased to announce my involvement in Ice Technologies. We are a digital media and marketing company striving to change the shopping experience for the average consumer.

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Work Experience

NL

Online Audio and Video Media

12
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Zach Dyler's Professional Milestones

  • Senior Management (2007-07-01~2007-12-01): Driving organizational performance and maximizing profitability through strategic planning and effective team management.
  • Vice President Of Business Development (2014-11-01~2016-04-01): Driving business growth through strategic partnerships and attracting top talent.
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Education

Arizona State University
Arizona State University

Economics,

Bachelors,

Bachelor Of Arts,

Bachelor Of Science,

Justice Studies,

Justice Studies/economics

2003-01-01-2007-01-01