Our investors take a low-volume, high-conviction approach—because we commit unreasonable resources to create unfair advantages. The differentiator, unheard of in early stage VC, is Primary’s Impact team: Full-time, seasoned executives working alongside founders to supercharge growth and secure quality hires, early customers, and downstream investors. Cofounders Brad Svrluga and Ben Sun have won recognition from Forbes' Midas List and Insider's Seed 100. With nearly $1 billion in assets under management, this team spends $4.5 million annually on operational talent salaries, embeds with companies for 2,500 hours of high-intensity fractional leadership work, conducts 1,000 candidate interviews, maintains a pool of 1,000+ active job seekers, and hosts 250 events large and small for the NYC tech community.

Stoop is a flexible living marketplace that solves the antiquated and disjointed rental process via a robust rental platform. Stoop offers turnkey furnished residences and bedrooms on-demand with flexible lease terms of over 30 days. From search to living, the antiquated rental process includes fees and a barrier to entry creating inefficiencies for both renters and owners. A member of stoop can be an international student or just an explorer of neighborhoods. The ability to book a room, unpack your suitcase and start living has transformed the experience of renting/moving

Mdrn. Is a vertically integrated real estate lifestyle brand. The firm focuses on differentiated marketing, enhanced technology tools for agents, with a focused emphasis on urban residential connectivity, concierge services, sales, leasing and management of residences. Mdrn. Has been highlighted as a leading NYC firm for attracting distinguished talent, resulting in a vastly improved marketing and client services experience. Our brand has become synonymous with eclecticism, catering to buyers, sellers, and renters who are looking for very specific types of properties.

DDG invests economic and intellectual capital where it can use innovative design solutions to improve the built environment, creating value for both stakeholders and the community at large. Capital, design, development, construction and asset management are all executed through DDG’s multiplatform structure, allowing us to seamlessly and efficiently exercise our vision. The DDG team is comprised of a highly talented group of individuals who come from diverse professional backgrounds that include investment, development, design, construction, hospitality and asset management; their depth of knowledge and expertise has helped set the standard of excellence associated with the DDG brand. DDG has offices in California, Florida and New York.

Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 30 countries. We manage nearly $96B in high-performing assets across residential, logistics, retail, office, and mixed-use strategies. Our local teams serve 480 properties totaling nearly 241 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets. To learn more about Hines, visit www.hines.com and follow @Hines on social media. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2022.