As an accomplished brand developer skilled in maximizing growth and value, I have successfully transitioned from national brand management in the luxury industry to creating a brand platform around intellectual property that promotes category diversification within the beverage sector. With Positive Beverage, I take a back-to-basics approach to address multiple sugar-related health issues, offering healthy hydration that incorporates specific ingredients at an affordable, socially accessible prince point. With a passion for making a difference, I am constantly exploring new ways to drive meaningful change. Areas of expertise and Certifications include but not limited to the following: • Intellectual Property Registration, Management & Enforcement• US Regulatory Compliance with FDA & USDA Applications• Financial Forecasting with Product Sourcing, Sales Growth & Promotional Programing• Graphic Design with Web Application - Adobe Creative Suite, Illustrator, Photoshop • Package Design Including Templet Construction, RGB/CMYK/Pantone Color Setup & Layout• Social Media Marketing with Search Engine Optimization Analytics

Zach Muchnick is an accomplished brand developer with 5 years of experience. He has successfully transitioned from national brand management in the luxury industry to creating a brand platform around intellectual property that promotes category diversification within the beverage sector. With a back-to-basics approach, Zach addresses multiple sugar-related health issues, offering healthy hydration that incorporates specific ingredients at affordable, socially accessible prince points. He is passionate about making a difference and constantly seeks new ways to drive meaningful change. His expertise includes intellectual property registration, management & enforcement, US regulatory compliance, financial forecasting, sales growth & promotional programing, graphic design, and social media marketing.