Zachary Leifer
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Zachary Leifer is a highly experienced marketing professional with 27.7 years of work experience. Based in the United States, he has a diverse skill set that includes B2B SaaS, casino, ecommerce, fashion, apparel, retail, sports, entertainment, hospitality, online gaming, and sports betting. Zachary is known for his passion for delivering results and combining marketing and technology to drive acquisition growth, increase return on advertising spend, and engineer delightful customer experiences. He is an enthusiastic leader with expertise in performance marketing and ecommerce, optimizing activities across digital and traditional channels. Zachary is also a conversion mercenary and believes in the power of people and mentoring multi-functional teams.
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+1 702305****
+1 212485****
+1 866659****
+1 702607****
+1 702499****
+1 702305****
+1 702414****
+1 866834****
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About

Industry Experience: B2B SaaS, Casino, Ecommerce, Fashion, Apparel, Retail, Sports, Entertainment, Hospitality (Travel), Online Gaming, Sports Betting I live and breathe marketing and am driven by a passion for delivering results - combining marketing and technology to drive acquisition growth, increase return on advertising spend, and engineer wonderful customer experiences. I have developed a systematic approach to developing high functioning marketing organizations with a 100% success rate. I am an enthusiastic leader with demonstrated expertise in performance marketing and ecommerce - optimizing, tracking and testing marketing activities across digital and traditional channels. I am a conversion mercenary. I believe in the power of people and take great pride in mentoring and building multi-functional, high performing teams. Specialty: + Re-structuring, retooling, and optimizing marketing organizations + Developing high efficiency, productive, data driven marketing organizations from scratch + Designing and deploying complex marketing technology solutions and programs + Personalization - delivering the right message to the right customer, at the right time + Loyalty program development and deployment I am currently CMO for 1/ST Technology, based out of Las Vegas, Nevada. Functional areas of expertise: ⇨Budget (P&L) Ownership & Optimization ⇨Ecommerce & Performance Marketing ⇨Digital Strategy & Organizational Transformation ⇨Brand Marketing Strategy, Planning & Execution ⇨Marketing Data Analytics & Data Science ⇨Loyalty & Customer Relationship Management (CRM) ⇨Search Engine Marketing (SEM) ⇨Search Engine Optimization (SEO) ⇨Organic & Paid Social Media Marketing ⇨Lifecycle Email & Database Marketing ⇨Digital Display Marketing & Retargeting/Remarketing ⇨Affiliate Marketing ⇨Ecommerce Operations ⇨Content Strategy ⇨A/B Testing & Conversion Optimization ⇨User Experience (UX) ⇨Cloud Based Strategy & Applications (Amazon Web Services, Google Cloud Platform, Azure) ⇨Customer Data Platforms (CDP) ⇨Data Management Platforms (DMP) ⇨Content Management Systems (CMS) ⇨Customer Relationship Management & Email Marketing (CRM) ⇨Social Media Marketing ⇨Web and Mobile Product Management & Development Revenue Growth Engineer - Conversion Expert - Performance Marketing - Data, Analytics, & Technology - Loyalty & CRM Strategist - Direct Channel (DTC) Turnaround - Luxury Branding & Positioning - Digital Transformation Feel free to visit my website at ZacharyLeifer.com

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Work Experience

#2 - 95 Eric T. Smith Way, Aurora, Ontario, L4G 0Z6, CA
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Zachary Leifer's Professional Milestones

  • Chief Marketing Officer (2020-01-01~): Expanding market reach and driving revenue growth through strategic marketing initiatives.
  • Vice President, Corporate Information Technology (2019-03-01~2020-01-01): Developed and implemented cutting-edge IT solutions to drive cost savings and operational efficiency.
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Education

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