Student Sports is a multi-media experiential marketing organization dedicated to the student athlete. Our mission is clear: to serve students who compete in sports. Student Sports offers student athletes the opportunity to compete in a safe environment on a national platform against the most talented collection of their peers, while creating original content through media platforms to document the athlete and sponsor story. For over 25 years Student Sports has served hundreds of thousands of elite high school athletes, delivering innovative and authentic experiences. Events such as The Opening, Elite 11, and the Area Code Games offer the student athlete unparalleled access to top tier instruction and a taste of what lies ahead at the professional and collegiate levels of competition. Student Sports uses digital, social, mobile & television to interactively connect with the student athlete and sports enthusiasts alike. We serve brands and organizations through different mediums that align with our vision of creating safe authentic experiences for student athletes.

Founded in 2011, Steel Sports Inc., a subsidiary of Steel Partners Holdings L.P., is dedicated to acquiring, building, and strengthening a network of branded participatory and experience-based businesses engaged in sports, training, education, entertainment and consumer lifestyle. Steel Sports seeks to invest in long term strategic partnerships across the sports, education, and entertainment sectors. Through our partnerships we hope to provide capital resources as well as infrastructure and financial support, while working with management teams to enhance best practices and growth opportunities.

Reebok is an American-inspired global brand with a deep fitness heritage and the mission to design and create the best gear and experiences for the sport of fitness and for fitness athletes around the globe. Reebok strives to inspire people everywhere to be their absolute best – physically, mentally and socially.