More than 25 years of broad experience with proven track record for developing, implementing and achievements in competitive commercial environment. Held diverse portfolios in strategy, strategic business development, relationship management, marketing, sales, contract negotiation, training/organisation development consultancy, product development, sports marketing sponsorship, on ground events management. Target maket primarily in government, banking, sporting Industry and consumer market segment. A disciplined person with an easy going adaptive personality as well as an analytical mind. Independent, self motivated, quick learner, and ability to work under pressure and tight deadline. Excellent interpersonal, communication and networking skills with a proven ability to come out with new ideas. Not bound by time and do not know the meaning of failure. Intensely driven to overcome challenges and make the quantum leap. Specialties: Strategic Management, Strategic Public Relations (Government liason), Sales & Marketing Management, Account & Relationship Marketing Management, Sports marketing, Management Concept & Practices, Business development, Product development, Training consultancy, Ground events management, Mentoring, Consultation.

Zulkifli Shahari is a highly experienced professional with over 25 years of expertise in business development, strategy, and marketing. Based in Malaysia, he has held various portfolios in strategy, relationship management, and sales. Zulkifli has worked in the government, banking, sporting industry, and consumer market segments, gaining extensive knowledge in areas such as sports marketing, contract negotiation, and on-ground events management. He is known for his disciplined and analytical mindset, as well as his ability to work under pressure and tight deadlines. Zulkifli is known for his excellent interpersonal, communication, and networking skills, and is not afraid to overcome challenges and make the quantum leap.