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HomeDTEN’s Smart Switch to FlashInfo: A Story of 3x Enhanced Efficiency and 60% Cost Savings Success StoriesDTEN’s Smart Switch to FlashInfo: A Story of 3x Enhanced Efficiency and 60% Cost Savings 

DTEN’s Smart Switch to FlashInfo: A Story of 3x Enhanced Efficiency and 60% Cost Savings 

FlashIntel

Executive Summary
DTEN, a global leader in video conferencing solutions, was in search of a comprehensive platform to streamline their sales and marketing operations. They were previously using Salesloft and ZoomInfo, but the real-time data, frequent data updates and lack of automation capabilities led them to seek an alternative. After a meticulous evaluation process involving their sales, marketing, revenue operation, and data science leaders, DTEN chose FlashInfo. The platform’s superior automation capabilities, coupled with data accuracy and freshness on par with ZoomInfo, and sequencing and cadence capabilities akin to Salesloft, made FlashInfo the clear winner. This strategic decision resulted in a more operational alignment between sales and marketing, along with significant savings.

“Choosing FlashInfo was one of the best strategic decisions we’ve made. We were able to maintain the high standards of data accuracy and freshness we were accustomed to with ZoomInfo, and the effective sequencing and cadence capabilities of Salesloft. But what truly set FlashInfo apart were its superior automation capabilities, which have brought a new level of efficiency to our operations. Plus, switching to FlashInfo resulted in significant savings in our annual tech spend. We couldn’t be happier with the results.”

Karthik Chandran, CFO of DTEN

Company Overview
DTEN is a trailblazer in the realm of video conferencing equipment, providing state-of-the-art hybrid collaboration technology. Their award-winning all-in-one solutions cater to a range of needs, from small meetings to large conferences, and are trusted by businesses worldwide.

Challenges
Before their partnership with FlashInfo, DTEN was using Salesloft and ZoomInfo for outbound marketing, but had been seeking smarter technology that better met their business objectives of efficiency, accuracy and real-time data.

The lack of automation capabilities was another pain point, making their sales and marketing operations less efficient than desired. They were in need of a solution that could offer data accuracy and freshness akin to ZoomInfo, and sequencing and cadence capabilities comparable to Salesloft, but at a more affordable price point.

Before Using FlashInfo
DTEN’s goal was to find a solution that could offer the best of both worlds – the high data accuracy and freshness of ZoomInfo, and the effective sequencing and cadence capabilities of Salesloft. They also sought superior automation capabilities to streamline their operations. Above all, they aimed to significantly reduce their tech spend without compromising on the quality of their sales and marketing operations.

After Using FlashInfo
DTEN’s meticulous search led them to FlashInfo. After a rigorous evaluation process involving multiple stakeholders, they found that FlashInfo’s offerings were on par with, if not superior to, their previous solutions. FlashInfo’s data accuracy and freshness matched that of ZoomInfo, and its sequencing and cadence capabilities were comparable to Salesloft. What set FlashInfo apart were its superior automation capabilities, which added a new level of efficiency to DTEN’s operations.

Results
DTEN’s strategic shift to FlashInfo brought about significant benefits. They were able to:

  • Streamline their sales and marketing operations with superior automation capabilities.
  • Maintain high data accuracy and freshness for effective targeting.
  • Manage sequencing and cadence effectively for improved communication.
  • Achieve significant savings on their annual tech spend.
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