Premkumar Balakrishnan

I am a strategic Business Leader, with nearly 3 decades of diversified experience in Sales and Distribution, with a focus on channel sales and sales operations, devising business strategies to achieve profitability and YOY revenue growth. Currently serving as the National Sales Manager for FMCG distribution at Waycool Foods and Products Pvt. Ltd., Chennai. Expertise in devising pricing strategies, sales & marketing strategies to boost market penetration, programs to improve sales opportunities and develop short & long-term strategic plans including promotion & innovation strategies with P&L and budget responsibility. High proficiency in developing annual sales plans, forecasts for product (based on data, trends, competitive activity, promotional strategy, sales effort & promotion plans). Successfully led and motivated sales teams towards growth and success in the organization using interactive & motivational leadership that spurs people to willingly give 100% effort. Delivered outstanding business growth outcomes in highly competitive markets and provided multiple digit growth of Revenue, fueling marketplace presence, retaining account base and establishing alliances; successfully accomplished and exceeded volume & profit goals across the tenure