Abdul-Fatawu Majeed

Abdul-Fatawu is a creative quantitative analyst with demonstrated skills in many quantitative methods and data analyses. He has helped businesses collect and drive insights from data using popular tools, including but not limited to Power BI, Excel Power Query, R, Python, SPSS, KoboToolbox and SurveyCTO. His market research expertise spans many quantitative methods including Brand Health Tracking, Market Segmentation, Customer Satisfaction, Concept/Product Testing, Voice of Customer Studies, Usage, Habits & Attitudes Studies, Market Intelligence and Pricing Studies. At MSR, he has implemented many of these methods on several projects for leading local brands and multinationals such as MTN Ghana, Diageo (Guinness Ghana Brewery Ltd), Petrosol Ghana, Fidelity Bank Ghana, Nutrifoods Ghana Ltd, Olam Ghana Ltd, Godreg Kenya and Weave Ghana Limited. Abdul-Fatawu graduated in BSc (Actuarial Science) with First Class Honours from the University for Development Studies, Ghana and holds a Master’s degree in Mathematics and Applications (Statistics) from the University of Pau and the Adour Region, France. He is also a professional trainer for field data collection with certification from the Ghana Statistical Service, and a reviewer for The Geneva Papers on Risk and Insurance - Issues and Practice. He is a receiver of several merit-based awards including the prestigious Educational Pathways International (EPI) Scholarship, Nevada, the E2S UPPA Talents’ Academy Scholarship, France and the Prudential Life Ghana Actuarial Honours.