Adwaita Nayar

Harvard Business School and Yale Alum; Ex- Bain & Company The pursuit of feeling the thrill and ownership of a start-up led me home to join my mother in our entrepreneurial venture, Nykaa. As co-founder, I had an incredible opportunity to witness the inception of the company and shape it into a brand that we all love and trust today. I spent our initial years dealing with the complexities of fundraising, marketing, customer service, and physical retail increasing the store footprint from 5 to 35. I was responsible for the operations, technology, and marketing of the eCommerce business – laying the foundations of tech and processes that are used to date. Onto the next adventure: We launched Nykaa Fashion in 2018, a curation-driven lifestyle destination, and successfully established a platform that is built on the pillars of discovery and convenience and serves to fill gaps in the choice available to shoppers. Along with our multi brand platform, nykaafashion.com, we are also building a portfolio of our own brands, across all categories. Loving every minute of the Nykaa adventure, along with my fabulously creative and passionate teammates. We are always hiring, so do reach out if you'd like to be part of the Nykaa fam.