Afolabi Ojabowale

First thing to know about me, I love writing. It does not matter if it is a news article, a company’s landing page or a 2,000-word article, I absolutely enjoy doing it. Throw in content marketing and I'm hooked. Content marketing fascinates me for two major reasons. First, the concept of the target audience and how rational yet irrational it can be. And second, the challenge of using optimization to communicate persuasively and convince the target audience. So the optimization is for something that is both rational and irrational. Finding that sweet spot is absolutely thrilling. I am a highly motivated, strategic and focused individual with more than 7 years experience creating content and driving marketing across different sectors. I have a deep passion for telling brands' stories to educate their audiences across a breadth of media and content forms. I like to describe myself as a creative individual who is familiar with the best trends and practices in SEO, site development, and social media marketing. I have a deep passion for telling brands' stories to educate their audiences across a breadth of media and content forms. I am proud of my work with three disruptive companies - Careers24, Opera News and Heroshe where my contributions to brand building, content creation, corporate communications and digital marketing have led to over 100 million digital impressions, hundreds of online and offline brand mentions, direct sales conversions and customer retention. When I am not writing or creating market strategies, I am teaching kids how to swim, reading a book, watching/analyzing UFC matches, or working out.