Alan James Edwards

Alan James Edwards is an entrepreneur, inventor, advisor, and executive with wide-ranging experience in both traditional and digital media. He has been a leader of the movement for transparency and accountability in the digital media space for over a decade. Alan is the co-inventor and evangelist of the Viewable Impression, the new standard for digital advertising measurement. He managed the audit process with the Media Rating Council, resulting in the first successful accreditation of the Viewable Impression metric. He is considered an expert in viewable technology, participating in numerous committees and initiatives related to online advertising measurement guidelines and standards. Alan has extensive experience leading teams in both traditional Television and digital media technology. He developed and operated the first Internet advertising production system and the first viewable advertising exchange. As inventor, Alan has been granted numerous patents in the digital media space, including Content Rendering Control and Universal Video Embedding technology. With CLIPKICK, a new media application where people watch, save, and share video content from anywhere online, Alan has introduced the next evolutionary step of short-form video consumption. Alan serves as a guest lecturer at NY University for digital advertising and communications.