Alberto Arebalos

As one of Latin America´s best-known and most influential senior digital and communications executives, Alberto Arebalos brings years of region-wide business development and PR and government-affairs experience at -successively- Cisco, Google and Facebook to bear on a continent known for the challenges it poses for any global brand.At the intersection of global digital and Latam cultures, his unrivalled network makes Alberto a rare multi-faceted reference figure in a highly fragmented region. As the former regional voice, media spokesperson and face for three of the world's most successful digital brands, he has a long record of influence and results with regional media, governments and the digital ecosystem in general.He has an unparalleled experience in communications planning, crisis communications, corporate communications and both external and internal communications. His orchestration of Facebook's office-opening event in Argentina in 2014 became legendary for his achievement in getting the country's president and her chief opponent to temporarily depose their rivalry and join in a celebration of the social media company's presence there. Prior to organizing and running Facebook's Latam external relations structure Alberto spent five years at Google, turning it into the most successful global digital brand in Latin America. There, he recruited and directed a high-powered external affairs team that is still regarded as a regional model for the digital industry.Before Google and Facebook, Alberto created and operated for seven years Cisco's Latam public relations team, developing in the process the core of his now unparalleled network of influencers in the region. Alberto was originally schooled in public affairs during his two years at Fleishman Hillard, where he leveraged his previous communications experience as a senior Reuters journalist and head of the news agency's Latin American editorial operation.