Alex Merturi

WWW.ALEXMERTURI.COM International Keynote speaker in over 40 territories across the United States, Canada and has spoken to over 10,000 leaders. Corporate trainer for HQ has trained over a 1500 Franchisees, DA's and FC's Why create a culture in retail? Because people want an experience; they don’t want to just buy products and be done with it. Most people will say creating a culture is too difficult, this is because they don’t understand what good leadership should look like in a retail environment. When a culture is created in your organization its starts to attract the right people into your company. If an employee is in a happy environment and enjoys the place they work in. That happy enthusiasm naturally tends to channel all the way to the customer. All employees need a good environment that is fun, happy and joyful. Without culture, it is very difficult to run your operations effectively. I created a professional retail culture for my employees to enjoy, so much so that they are happy to sell our products to the customers and genuinely care about my business and I have minimal turnover. Here are some of the topics that I cover. - How to hire the right people. - How to turn new hires into long-term employees. - How to train, motivate and retain employees in today's work environment. - How to use 1-2 minute videos to train your staff on operational training requirements - How to create and maintain an atmosphere employees want to be a part of. - How to develop the Culture in your store that attracts and retains employees. - Developing the right Culture is easier than you think. - How to manage your own attitude to accomplish your staffing goals. - How to improve your awareness to create a positive atmosphere. - Identifying all the hats you wear and when to wear the right one for maximum results. - Develop a positive support team to maintain a focus on your goals.