Alexandra Wasowicz

With over nine years’ experience in the beauty industry, I am a communications and digital engagement specialist. Throughout my career, I have worked alongside or within marketing/brand teams to create stand out product launches, activate successful social media strategies, created sell out influencer partnerships while achieving strategic business objectives to help drive brand awareness and sales. My speciality lies in the ever evolving digital world - continually finding new and emerging talent and brands to collaborate with and create engaging, relatable and authentic content. As well as discovering how we, as brands, can creatively utilise the latest innovation in technology to empower, engage and inspire whilst creating brand loyalty. I've had the privilege of working on a portfolio of influential and global beauty brands, across make-up, skincare and fragrance.