Alison Deboo

Alison is the General Manager - Alternate Content for Event Hospitality and Entertainment, Australia's premier entertainment, hotel and Leisure Company and leads the development of the area of Alternate Content across the Event Cinemas Australian Cinema Network making Event the Market leader in Australia in the area of Alternate Content. An accomplished results driven leader with strong Content negotiation and acquisition skills, Alison has grown the Alternate Content space by over 200% in recent years resulting in wins on a Local and International Level. Alison specialises in strong relationship building that generates reciprocal marketing and promotional opportunities to generate revenue and customer engagement. Event Cinemas Australia has been recognised internationally in the area of Alternate Content being awarded – ‘Event Cinema International Cinema of the Year in 2017’ by the Event Cinema Association in London. Alison is the former Head of Loyalty at The HOYTS Group and successfully ran Hoyts Rewards as well as leading the CRM strategy across the Group. In 2012 Hoyts Rewards was awarded best in class as ‘Loyalty Programs National Winner’ in the Australian Marketing Institute’s (AMI) 2012 Awards for Marketing Excellence. Hoyts Rewards took out the Award against the highly-successful Virgin Airlines' Velocity program. With 20+ years experience in the entertainment and retail industry Alison has used her skills, experience and expertise to successfully manage positions and projects across the world with companies including Sony Music Australia, Universal Music Australia, Universal Music International, Channel 4 UK, Talkback Thames UK, and Ticketek, Hoyts Cinemas. Alison specialises in: Marketing, Strategy, Content Acquisition, CRM, Consumer Loyalty, Promotions, Customer Experiences, Partnerships, Branding and Personal Management for Public Figures and Personalities.