Alison McDowell

I believe that strategy should be integrated across the business to support the development of a strong brand to deliver the best results for the business. Key skills; Marketing strategy development across traditional and digital platforms, brand strategy development, project development, integrated marketing campaigns and advertising, consumer engagement, loyalty and membership programs, marketing analysis and marketing performance measurement With extensive experience across digital and traditional media platforms my work has been recognised as a finalist in the Victorian Tourism Awards - Tourism Marketing and Standard of Excellence - Travel, Web Awards. Industries I’ve worked across include; tourism, travel, engineering, membership, car rental, agriculture, building and not for profit. Organisation structures include franchise, corporate, mutual and co-operative.