Allegra Tasaki

★ The best way to describe my personal brand is discovery. I'm always thinking about unique ways to approach a challenge and learning new technologies to do so. I seek to collaborate with colleagues and be purposeful in life, be it with side-gigs supporting community based nonprofits or developing new projects with corporate partners and team members. I am, at the core, a mission-driven individual. The thing about discovering new innovations is that the only thing that's required is creativity and willingness to reach out to others who are willing to try a new idea. With so many cloud-based applications and freemium models there are unlimited opportunities for problem-solving and bringing teams together -- sometimes in the most unexpected ways. Here's what I’ve done with a $0 budget for content marketing and digital communications: • Initiated online community for education leaders and professionals through a creative industry partnership, leveraging complimentary team expertise and cloning existing technology • Created new content marketing vehicle via a digital newsletter repurposing and repackaging existing content to market programs and annual conference • Grew email subscriber list for newly developed digital newsletter and marketing vehicle from 0 to 2,000 in one year without expanding the monthly budget or adding staff • Developed LMS strategy for annual conference and other educational offerings, at no cost to the association, utilizing the Google Suite of tools and positively influencing a fellow staffer to incorporate the finished product, replacing print and paper filing systems • Constructed annual sponsorship suite of programs for annual conference and other year-round association offerings • Conceived and established a comprehensive content hub to share, disseminate, and promote organizational white papers, seminars, webinars, online tours, and workshops • Catalyzed Knowledge Forum of sister-organizations and sphere of influencers to share, co-create, and produce stakeholder content, backing and utilizing SEO strategies and tactics My work is about connecting organizations with the mission and people who are served, effective storytelling, and reaching today’s diverse audiences. I believe there is a unique story for every purpose; and that I can craft that message. Check out my website at tasaking.wix.com/allegratasaki, and view current projects.