Allison Curty

I'm well-versed in and passionate about all facets of interactive/digital initiatives, including digital strategy, project and program management, client relationship management, user experience, business analysis and requirements gathering, facilitation, technology and innovation, visual design, content strategy, content production and curation, and new business. I have provided cross-functional leadership to multi-disciplinary teams working on B2B, B2C, promotional and experiential marketing projects of all sizes and complexity. I am honored to have built long-standing relationships with many inspirational clients and colleagues, knocking it out of the park with them for brands like Advocate Aurora Health, Northwestern Medicine, El Camino Hospital, Miller Brewing Company/SABMiller, GE Healthcare, Northwestern Mutual, we energies, AT&T, Mercedes Benz, Microsoft, Froedtert & the Medical College of Wisconsin, Manpower, and the Wisconsin Dells Visitor & Convention Bureau.My projects have run the gamut from large scale web sites, content migrations and custom software applications, to videos, kiosks and event support, to integrated marketing campaigns, print collateral and packaging -- and various other solutions in between -- all custom-built to meet my client's needs and the expectations of their consumers. The common threads among clients and projects alike include my unwavering commitment to quality, a dogged but cheerful persistence in seeking best fit solutions, and a collaborative, "more brains are always better than one" approach to every phase.My areas of subject matter expertise include: project definition, scoping and planning; change and risk management; process definition and implementation; CMS UX/UI design, documentation and team training; diversity and inclusion initiatives, large-scale content migration strategy and planning; and team coaching and development.