Amanda Gessert
University of Colorado Boulder
Tell me more about Amanda Gessert?
Amanda Gessert is a highly experienced professional with over 20 years of expertise in data analysis, business intelligence, SAS, access, and strategic planning. She is currently the SVP of Data Visualization & Attribution Measurement at Merkle, where she specializes in guiding Fortune 500 clients with customer experience measurement, analytics, and strategy. Amanda is known for her speaking circuit, having presented at events such as Tableau Customer Conference, Data Summit, TDWI Executive Summit, and ANA Digital Marketing Conference. She is passionate about helping clients find insights in their data and is passionate about brewing beer.
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About
Amanda has nearly 20 years of experience helping clients gain meaningful insights from data and more than 10 years of marketing experience leading data visualization, measurement strategy, and attribution engagements and teams. As SVP of Data Visualization & Attribution Measurement at Merkle, she specializes in guiding Fortune 500 clients with customer experience measurement, analytics, and strategy. Amanda is well-known on the speaking circuit having presented at events like the Tableau Customer Conference (2014, 2015, 2017, 2018, and 2019), Data Summit, TDWI Executive Summit, ANA Digital Marketing Conference, and more. Amanda enjoys helping clients find insights in their data, loves brewing beer, and lives in Denver, Colorado.
...See MoreWork Experience
Vice President of Analytics
Senior Vice President Analytics
Advertising Services
Amanda Gessert's Professional Milestones
- Senior Vice President Analytics (2013-06-01~2016-04-01): Conducted in-depth market surveys and analysis, contributing to data-driven decision-making in the pharmaceutical industry.
- Vice President of Analytics (2020-04-01~): Driving data-driven decision making, streamlining processes, and optimizing business performance through data-driven analytics.
Education
Quantitative Economics,
Minor In Business
Skill
Data Analysis
Business Intelligence
Sas
Access
Strategic Planning
Business Analysis
Tableau
Analysis
Analytics
Project Management
Marketing
Market Analysis
Market Research
Segmentation
Strategy
Marketing Communications
Marketing Research
Leadership
Certification
Colleagues
Deepak Santhanam
Program Delivery Leader | Customer Engagement | Business IT Digital Transformation | Product Owner
Christian Ladigoski
Co-Founder | Owner | Chief Technology Officer | Multi-Media Entrepreneur
David Starkweather
Service Delivery Leader | Problem Solver | Critical Thinker | Certified Product Owner
Derek Bolden
Director Of Business Analysis
Martin Kochev
Product Owner
Other Named Amanda Gessert
Frequently asked questions
We found 2 Amanda Gessert's email addresses
We found 2 Amanda Gessert's phone numbers
Amanda Gessert works for Merkle
Amanda Gessert's role in Merkle is Senior Vice President Analytics
Amanda Gessert works in the industry of Advertising Services
Amanda Gessert's colleagues are Deepak Santhanam,Christian Ladigoski,David Starkweather
Amanda Gessert's latest job experience is Senior Vice President Analytics at Merkle
Amanda Gessert's latest education in University of Colorado Boulder