Ami Sharma

(Consumer Insight + Brand Truth) x Entertainment = Effective Communications. The formula sounds simple, but executing it is challenging. It requires collaborating with planning, creative, media, marketing, product and research teams to develop an understanding of the core values and usefulness of the brand, and what the consumer really needs. Getting everyone on the same page is rarely easy. I do it by identifying the needs and motivations of everyone involved and finding common ground around what is best for the brand. I do it by understanding the big picture, but never losing sight of the details. I am proud to have been a part of and managed teams that have revitalized brands for Ford, SAP and AT&T Wireless, resulting in increased awareness, revenue and shareholder value. As an account lead I have helped develop strategies and creative communications to launch new products for USAA, SportsNet NY, AT&T and Sony Ericsson. I led the marketing research efforts for Ipsos for 15+ brands for Kimberly-Clark and Hillshire Brands, delivering action oriented results on over 60 campaigns and 200+ communications, resulting in more effective advertising for my clients' brands.