Andrea Werbel

A veteran marketing communications executive with more than 25 years of global luxury lifestyle and hospitality experience and an early architect of creative positioning and integrated brand marketing, Andrea is regarded internationally for her results-driven, evolved approach to growing business for the clients at the Agency she found, Parasol Marketing Group (www.parasolmarketing.com)A world-class traveler with a global perspective, Andrea began her career in Paris, France, at NBC’s Paris bureau, and followed as the North American marketing director for Le Cordon Bleu Paris and London. Returning to the U.S., Andrea directed the public relations for The Peninsula Beverly Hills in Los Angeles before founding Parasol in 2003 in her native New York City. She is passionate about brand collaborations and partnership marketing, extending the reach of her clients’ messaging and awareness with focused campaigns and measured results.An advocate for collaboration and innovation, Andrea created The Parasol Advantage, a discipline that combines her in-depth hotel operations experience and international marketing savvy to deliver on the agency’s sweet spot: launching new brands to ensure maximum impact and guiding legacy brands to define relevancy and media-worthy positioning.Andrea divides her time between Parasol’s New York City headquarters and satellite office in Los Angeles. She is a graduate of The University of Colorado, Boulder, and holds a certificate in marketing from Cornell’s School of Hospitality Administration. Parasol is a New York City-based brand marketing and communications firm specializing in the luxury lifestyle and hospitality industry. Specialties: Developing and executing creative and strategic media relations and brand marketing campaigns in the luxury lifestyle and hospitality industry, co-branding and marketing partnerships, media driven events, targeted consumer promotions. Industries include luxury hotels, resorts and real estate, spa's, chefs and restaurants, premium wines and spirits, interior design and luxury lifestyle. A sampling of brands and clients Andrea has worked with include, One&Only Resorts, Baha Mar, Inn at Perry Cabin, Fairmont Miramar Hotel & Bungalows Santa Monica, FIG Restaurant Santa Monica, Baglioni Hotels Group in Italy, the Monterey County Convention & Visitors Bureau, Hotel Arts Barcelona, and Phulay Bay, A Ritz-Carlton Reserve, to name a few.