Andrew Freeman

• Complex Project Design and Delivery: Handled transition of critical research to new methods for a range of clients in different sectors; designed multi-mode projects incorporating different approaches and sample sources to generate unified understanding and clear insight. • Qualitative and Quantitative Experience: Using innovative techniques to allow insights to flow between methods (eg. Applying discrete choice pairings to accompanied shopping trips for a consumer product client.) • Presentation and Public Speaking: As well as hundreds of pitches and debriefs, I have represented both the company and industry as a recognised expert at media and brand events, including as a speaker and panellist at MRS and MRG events, presenting at Guardian and MediaTel conferences, and moderating a C-Suite roundtable discussion on Consumer Insight Technology at the Cannes Lions Festival 2012. • Brand and Ad Tracking: Designed and developed brand tracking studies both as a client, and as an agency researcher, for major multi-brand portfolios in a range of different markets. Includes development of key indices now used as financial metrics in major delivery contracts. • Business Process Re-Engineering: Built tools to automate reporting processes, from simple excel-based charting of large datasets, to complex heat-maps. Automation of large-scale manual processes, saving massive senior level costs to redirect into adding insight and value. • Team and Department Management: Responsible for P&L, contract management, and direct line management of staff since 2003, most recently running a team of 5 and with project-level management for 10 or more staff at most times. • Business Development: Converting leads created through Harris Interactive’s push into the media sector as part of a converged Technology Media and Telecoms practice, resulting in a +£1million business from scratch in two years. Successfully moved from commodity research towards consultancy-based, value-add position.