Annika Lafontaine
Category Manager Confectionery@ Symrise AG
Germany
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Annika Lafontaine is a highly experienced professional with 10.7 years of work experience in Germany. She specializes in integrating, developing, and implementing new portfolios, analyzing business cases, and implementing sales and marketing strategies. Annika has worked in various roles, including Category Manager Confectionery at Symrise AG, Produktmanager at KLAPP Cosmetics, and Key-account-manager at Dr. Schumacher GmbH. She also has experience as a Kundendienstberater at Barenreiter-Verlag and as a Marketing Manager at GE. Annika's expertise lies in the field of medical device regulation and she has worked with renowned companies like KLAPP Cosmetics, Dr. Schumacher GmbH, Baren
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Emails and Phone Numbers

@symrise.com
+49 313424****
+49 201368****
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About

Initiierung, Entwicklung und Implementierung eines neuen Portfolios (Produkte + Solutions): Erarbeiten verschiedener Business Szenarien Bewerten der Szenarien anhand von Business Cases Erarbeiten von Sales- und Marketingstrategie (inkl. Branding) Projektleitung zur unternehmensweiten Implementierung der Medical Device Regulation (report to CEO)

Work Experience

Muehlenfeldstraße 1, Holzminden, Lower Saxony, 37603, DE

Food and Beverage Manufacturing

6069
Phone
+49 2013681131
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Annika Lafontaine's Professional Milestones

  • Category Manager Confectionery (2022-01-01~): Developed innovative assortment strategies to maximize market share and maximize sales performance.
  • Produktmanager (2021-10-01~2021-12-01): Increasing product portfolio by implementing effective strategies and optimizing customer satisfaction.
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Education

Hamburger Fern-Hochschule
Hamburger Fern-Hochschule

Betriebswirtschaft Marketing/vertrieb

2013-2017