Anterpreet Kaur Bassi Mane

Human Resource o Extensive background in recruitment, including experience in Talent spotting, advisory, Client relations, sourcing, head hunting. Salary negotiation, team management and induction. Marketing o Analyzing business potential and preparing annual marketing calendar to generate footfalls so that monthly sales target can be achieved. O Designing campaigns which involve ATL & BTL activities including Ad shoot & product shoot for designing communication o Identifying target audience & planning marketing activities to acquire business. O Cross promotional tie-ups. Advertising/ Brand Promotion o Branding, Advertising & Promotional activities, ensuring maximum brand visibility and awareness for gaining optimum market shares. O Liaising with advertising agencies, designers, printers, etc. For development of copy/content, creative & designing of marketing communication materials.