Antonio Pratas

🖥 www.pratas.co 📧 [email protected] 📞 +44 7454 719 656 Freelance Lead Product Designer based in London, working remote. Occasional writer, speaker & mentor. Founder of Layerpodcast. Co-admin of blkbk.co With 15 years experience, I've worked in a mix of tech startups and agencies, from AMV BBDO, Mccann London, Euro RSCG/Havas Media, The Economist, Bürocratik. I've worked direct with clients from London, California, New York, Lisbon among others. I've worked in the past with tech, web3, crypto, fashion, healthcare, FMCG, among other. I have experience designing mobile apps for Android and iOS, Web apps and responsive websites, creating and managing design systems, working closely with development teams in sprints using agile working methods. I've also designed for bigger touch interfaces such as a touch wall and an interactive dressing room for Farfetch that connected to a mobile app used by fashion shop employees. I also have experience in design strategy, aligning the work goals to match the business needs, running discovery and ideation workshops, presenting work and managing a client relationship. My toolbox consists of Sketch, Figma, Adobe suite, Zeplin, Invision, Principle and others, being ever expanding in the face of an evolving industry. I'm also a mentor at trydesignlab.com. Co-founded a startup, wrote for designmodo, webdesignerdepot, awwwards and a book on Flat Design.