Anupa Singh

👋🏻 Hi, I’m Anupa. I love all things chai, puppies, A/B testing, detailed customer journeys, and work-back plans. I’m a metrics-driven marketing leader with experience in the consumer goods and fin-tech industries. My passions include demand generation, brand & marketing strategy, and customer retention. I like to blend the worlds of Analytics, UX/UI, and Brand Marketing to create scaleable funnels, and automated, customer journeys that deliver results, learnings, and constant ROI. I work best with cross-functional teams and thrive in fast-paced environments where I am provided the opportunity to learn, innovate and execute. 𝗦𝗸𝗶𝗹𝗹𝘀: Lead generation, content creation, multi-channel campaign execution, inbound marketing, email marketing, and automation (Klaviyo, Hubspot, Infusionsoft/Keap, Pardot, Mailchimp), CRM (Salesforce), marketing analytics (Google Analytics), KPI reporting, database marketing, targeting and segmentation, social media marketing, brand awareness, project management (Wrike, Asana, Monday), Microsoft Office (Excel, PowerPoint, Word), HTML, & CSS