Arlette Aguilar

The thing I love most about marketing is that you have to be both creative and analytical. I have learned that the key to a successful campaign relies on not just being able to design pretty graphics or funny content, but also about understanding whom you’re talking to and how their needs and wants can be met by your product or service - it cannot be just one or the other. Ever since I was a kid, I would watch commercials for the fun of it. It has always intrigued me how companies can be so creative to promote their product or service. (I know I’m one of the few that feel this way.) I watched ads, laughed at the comedic creativeness, and asked my family what they thought of the commercials. Their response: “Oh I wasn’t paying attention, sorry.” After seeing first-hand how people tuned out ads and promotions, I became curious and wanted to figure out why they did it. Even though the company ads were creative and entertaining, they were mistargeting their audience and therefore their campaigns were ineffective. I knew I wanted to take up the challenge to create content people could not resist, I knew I was destined to work in marketing. I began attending San Jose State University and immediately joined school associations. In these nonprofit organizations, I was able to support my community while developing my professional skills. I held positions such as Social Media Manager, Public Relations Officer, and also worked as a Peer Leader in the Business Student Success Center. I worked in sales for the beginning of my career to further understand the concept of consumer logic in both B2C and B2B instances. I then decided to pivot and pursue a career in marketing, where I put my creativity and analytical thinking to work on a daily basis. If you’re looking for a marketing professional, or just want to share your all-time favorite ad, feel free to connect! Certified Professional in Marketo, Mailchimp, Google Analytics