Aurelia Edwards

Aurelia Edwards is the Founder and CEO of Nailstry. As a licensed massage therapist with a master’s degree in cosmetic science, it isn't surprising that her career in wellness has been influential in creating a beauty tech company. Inspired by a wedding and 2 missing press-on nails, Nailstry was developed to fill in the gap between accessibility and nail sizing in the press-on nail industry. Nailstry’s journey started as Tips Nail Store, a pop-up shop in New York City’s iconic West Village. This interactive concept store manually sized customers before they discovered and shopped custom-designed nail art from our partnered nail designers and artists. The demand for an online presence prompted the build out of an app-based marketplace that integrated a virtual sizing solution. Since the launch of Nailstry in March 2020, Aurelia's vision has been supported by Apple, Meta (formerly Facebook), Alibaba.com, PayPal, Brown Girl Jane x Shea Moisture x Vaseline, iFundWomen x Visa, Black Ambition, Project Entrepreneur x UBS and most recently VOYA Financial.