Aveesha Singh

Implementation-driven Senior Customer Strategist with 20 years experience in the financial services sector, committed to evidence-based customer advocacy having earner leadership roles in strategic inteligence, customer centric design and segment value optimisation. Adaptation to lead customer work-streams on agile-run, digital transformation projects sponsored by CEO, collaborating with FinTechs, internal development teams and leadership, completing 5 high-priority projects in 4 years. Masters in Entrepreneurship and Innovation at university of Bath UK in progress (completion- 2023) with a Bachelors of Commerce degree, trained at Ernst & Young. Certifications in Customer Journeys, UX Design and Human Design Principles training to ensure skills remain relevant to current environment. Successful, entrepreneur & independent consultant on to CGAP (World Bank) and World Savings Bank based in Belgium driven to contribute to financial and digital inclusion, leading to accomplishments such as a world-first prototype tool to measure customer outcomes, published and presented at global platforms such as European Micro-Finance week in Luxembourg.