Barbara Olson

I am a Senior Marketing leader with significant achievements in strategic planning and implementation, product portfolio management and promotion, and collaboration with Sales, Product Management and Marketing. I am skilled in creative GTM planning and execution, a strategic thinker with big-picture vision and on-the-ground implementation know-how, and a strong leader, ideal team player and effective collaborator. Specialties: o Strong Analytical and Project Management skills o Web Analytics o Search Engine Marketing o SEOo Direct Marketingo Customer Profiling and Persona Developmento Segmentation and Target Market Identificationo Campaign Planning and Managemento Market Research and Analysis o Market Planningo Sales Enablemento Thought Leadershipo Team Development and Growtho Sales Training Technical Skills: Experience witho High Spoto Salesforceo Power BIo Omniture o Urchino WebTrendso Google Analytics o Google Ad Wordso Yahoo Search Marketingo Crystal Reportso Other home-grown databases and mining tools  Skilled at transforming data into actionable results, as well as asking the right questions to get at the real and/or underlying business issues.I am available to discuss new opportunities in Marketing, Product Marketing and Leadership, and can be reached at [email protected]