Barbara Tirotti
Creative Director@ Doppelganger
Rome, Latium, Italy
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Barbara Tirotti is a highly experienced professional with over 20 years of work experience in the textiles, fashion, retail, trend, and fashion design industry. Based in Italy, she is passionate about bringing the brand to the market and scouting the latest trends. Barbara excels in identifying the most appealing products and promoting them to the market. She is skilled in coordinating creative concepts and executing campaigns, aligning creative concepts with marketing strategies, and coordinating creative teams. Barbara is also experienced in ad campaigns, seasonal collection launches, and sourcing creative materials. She is dedicated to delivering the trend and achieving market expectations.
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@gmail.com
@freesoulworld.com
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About

Bring the brand and spread it even more, scouting the newest and next trends and decline them in the brand’s daily offer; Select the most appealing products, present them beautifully and push them to the market; Inspire customers through captivating mood boards and the everyday website and app visuals; Ensure that the brand’s image and awareness is always in line with the global standards; plan multiple product category and i oversees ongoing, multi season campaigns, understanding their relationship to the overall marketing strategyWorks with Integrated team to align creative concepts and executions of category creativeApproves photographers, locations, styling, and edits from photoshoots. Partners with marketing counterpart, reviewing the creative brief to assure alignmentAligns concepts with strategy and helps set up presentations to marketing.Mentors their creative staff, helping them set goals and plan their careers.Remains current on industry trends and technology. Assist in the conceptualization, development, and execution of ad campaigns and seasonal collection launches, including research and presentation of concept and location swipe, casting for models, design and sketch of composition, and set designArt direct photo shoots, working closely with the photographer, stylist, crew, producer and models in proper execution of shoot concept Layout, design and manage creative process for collateral marketing materials including direct mail/catalogs, logos, invitations, in store signage, marketing/corporate presentations, as well as all packaging & branding, and other promotional materialsPartner with internal team(s) to ensure project completion in accordance with brand specificationsCatch the trend and the inspiration through sourcing trips, trying to single the link between the offered product and what the market needs out.

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Work Experience

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Computer Games

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Barbara Tirotti's Professional Milestones

  • Creative Director (2007-02-01~2009-07-01): Revitalizing the company's brand identity and strategies to drive creative direction and achieve successful marketing initiatives.
  • Head Designer (2003-01-01~2007-01-01): Conducted successful design concepts and implemented cutting-edge technologies, fostering a cutting-edge brand identity.
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