Barry Feil

Experienced, skilled, and successful, Barry Feil has managed sales revenue from $5M to $40M in the Consumer Packaged Goods arena. As a strategic thinker, Mr. Feil has been recognized for building sales volume, share growth, and distribution in each position held. Barry has developed a reputation for his abilities to uncover new business in mature markets. This has been from searching for and finding new customers, even in mature markets, to capitalizing on the opportunites he has found with existing customers. The growth he has driven comes from activities such as running promotions as well as developing new programs based on the perceived needs of the customer. The expertise Barry brings with him includes a broad range of skills including leading sales teams, strategic and tactical planning, building client relations, key account management, key account and third party sales management, contract negotiations, product launches, financial management, team building, and team training. His sales and sales management career span over 20 years in the Southwest and Midwestern markets. Barry has industry experience in many CPG categories; grocery (branded and private label), refrigerated products and frozen to name a few. He has also managed the business he has been assigned in classes of trade as varied as traditional Retail/Wholesale, Mass Merchandise, Specialty Retail, Specialty Distributor. During his career, Barry has also intitiated and managed Markets never missing an objective; run Demo Programs, executed major product cuttings, launched dozens of new products, and introduced hundreds of new items to his customers. Mr. Feil has been given and accepted additional responsibility in each of the positions he has held starting with Holly Farms Co. Through U.S. Foodservice. Specialties: Solution Manager/Problem Solver Searching New Accounts Account Penetration Find New Sources of Business Group Presentations and Training Budget Management Understand Sales, Logistics, Accounts Receivables/Payables, Promotional Funds Execution Sales Professional Specializing in Corporate Accounts Introduced Consumer Packaged Goods To Major Grocery Store Chains Experience Selling Broad Line of Food Service Products to Restaurants Consulting Restaurants Concerning Menu and Back Room