Beatriz Pedrosa Malfatti

Executive with 20+ years of professional experience in the FMCG segment, Digital Marketing and E-commerce working in leading multinationals; with career developed in the Digital Marketing, Commercial and Trade Marketing. Solid experience in Digital Marketing Planning, Social Media, Content Marketing, Marketing Funnel Strategy, Advertising Campaigns, Brand Posicioning, Sales strategy and Events Management. Developement of a disruptive way of wedding list in 2008. The first ecommerce wedding list where the grooms receive money instead of gifts. These entrepreneur experiences turned into a startup which in 2012 received the “Desafio Empreendedor Buscapé Company" an entrepreneur Award for “Social Commerce” and/or “Mobile Commerce” products. Creative and communicative, but with a keen view to opportunities and growth, always willing to collaborate with various cross-functional teams, to bring innovation, assertives strategies and consistents results.