Ben Rojek

I manage content creation, social media growth, social media advertising and SEO. Each day I am researching changes to the digital and social media landscape to ensure we remain ahead of our competitors. Each day I use my years of experience as a journalist to write and edit content for blog posts, white papers and more. To distribute that content, I utilize ads management tools for each social media platform; I have yet to find a third-party social media ads management tool that can replace all the functionality I get from the individual platforms' tools. I also use SEMrush, Google Analytics, Google Search Console and more to keep our blog content at the top of organic search for a variety of longtail keywords. Finally, I post organically to our social media channels, interact with prospects and clients on those channels, and build relationships with both them and influencers. It's a busy life, but I like having to stay on my toes.