Bernard Yong

Visionary, business-minded, creative, and growth-focused marketing executive with substantial record of success spearheading compelling brand narratives, strategic marketing, holistic brand strategies, customer experience building, new business development, change management, and corporate transformation.Skilled in developing Omni-channel marketing and communications strategies, identifying and securing new business opportunities, and driving business transformation throughout end-to-end marketing functions. A leader with an entrepreneurial mind-set demonstrating expertise in administering strategic communication initiatives, P&L, ROI improvements, and KPIs optimisation. History of success in planning and executing web and digital media campaigns, performing in-depth analysis, drive unique consumer insights of audience data, evaluate performance, and build organisation presence using all phases of integrated marketing initiatives from inception to completion. Proven record of excellence in managing cross-functional teams to achieve shared visions and goals.