senior manager digital marketing & analytics | dynamic and growth-focused professional@ Greater Twin Cities United Way
Minneapolis, Minnesota, United States
Beth Betcher
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Minnesota State University, Mankato
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FlashIntel GPTBeth Betcher is an experienced digital marketing leader with 19.4 years of work experience. She possesses a wide range of skills including press releases, public relations, media relations, publicity, and strategic communications. Based in the United States, Beth has worked in various roles such as Senior Manager, Digital Marketing & Analytics, Engagement Marketing Manager, and Public Relations Specialist. She has a strong background in acquisition and awareness, paid social, paid search, SEO, web content strategy, and campaign management. Beth's expertise also extends to advertising and thought leadership, engagement and retention, marketing automation, email marketing, referral marketing, brand strategy, content strategy, media planning, testing and optimization, evaluation and analysis, program and campaign analytics, competitive research, ROI analysis, and
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About
Experienced digital marketing leader with expertise in: Acquisition and Awareness – paid social, paid search, SEO, web content strategy, public relations, campaign management, advertising and thought leadership Engagement and Retention – marketing automation, email marketing, referral marketing, brand strategy, content strategy, media planning, testing and optimization Evaluation and analysis – program and campaign analytics, competitive research, ROI analysis
Work Experience
senior manager digital marketing & analytics | dynamic and growth-focused professional
Non-profit Organizations
Beth Betcher's Professional Milestones
- Public Relations Specialist (2014-07-01~2015-12-01): Creating and implementing effective communication strategies to enhance brand reputation and establish strong relationships with key stakeholders.
- Communications Intern (2004-06-01~2004-08-01): Created compelling communications campaigns that effectively communicate brand messages and maintained strong client relationships.
Education
Media Studies,
Communication,
Public Relations,
Bachelors,
Bachelor Of Science,
Mass Communication/media Studies/public Relations,
Public Relations With Minor In Marketing & Speech Communications
946684800-1072915200Skill
Press Releases
Public Relations
Media Relations
Publicity
Strategic Communications
Press Kits
Event Planning
Event Management
Communications Planning
Media Monitoring
Email Marketing
Social Media
Marketing
Newsletters
Social Media Marketing
Crisis Communications
Nonprofit Organizations
Public Speaking
Editing
Strategic Planning
Marketing Strategy
Media Planning
Campaign Management
Wordpress
Online Advertising
Thought Leadership
Content Strategy
Search Engine Marketing
Market Research
Digital Marketing
Advertising
Integrated Marketing
Brand Strategy
Analytics
Digital Media
Speech Communications
Organization Skills
Brand Awareness
Community Engagement
Collaborative Problem Solving
Content Marketing
Search Engine Optimization
B2c Marketing
Digital Channels
Customer Experience
Certification
Colleagues
Shannon Smith Jones
Senior Vice President Community Impact
Mala Thao
vice president individual philanthropy and donor diversification
Mala Thao
vice president individual philanthropy and donor diversification
Elliott Erickson
associate vice president at greater twin cities united way
Rose Gonzales
vice president united way
Other Named Beth Betcher
Frequently asked questions
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Beth Betcher works for Greater Twin Cities United Way
Beth Betcher's role in Greater Twin Cities United Way is senior manager digital marketing & analytics | dynamic and growth-focused professional
Beth Betcher works in the industry of Non-profit Organizations
Beth Betcher's colleagues are Shannon Smith Jones,Mala Thao,Mala Thao
Beth Betcher's latest job experience is senior manager digital marketing & analytics | dynamic and growth-focused professional at Greater Twin Cities United Way
Beth Betcher's latest education in Minnesota State University, Mankato
