Bill Dent
University of Reading
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Bill Dent is an enthusiastic Manager with 37.9 years of experience in integrated marketing, business development, and sales. He is based in Newbury, United Kingdom. Bill has worked for top-level brands in over 30 countries, including EMEA, APAC, and the USA. He is the Managing Director at Willow Park Associates and Moss, where he oversees general management and has expertise in training and advertising campaigns. Bill's key goal is to empower Willow Park teams to deliver engaging and persuasive brand communication for clients. He is recognized for his successful management of pan-European and global training campaigns.
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About
I am an enthusiastic Manager, loving what I do, with successful experience across a wide range of live brand communication.Willow Park, formed out of my learnings in Training Agencies and Advertising Agencies, offers a dynamic Brand Promotion resource that has been profitably deployed, for top-level brands, in over 30 countries across EMEA, APAC and the USA.My key goal, every day: our Willow Park teams should be empowered to deliver engaging and persuasive brand communication for our Clients, providing results that cannot be achieved in any other way.In recognition of this, Willow Park has won not only the FM&BE Silver Award for delivering the “Most Engaging Event,” but also the Gold Award for "Most Effective Training," and more recently the most highly coveted Award for "Brand Ambassador of the Year."This hard-won success confirms the quality of our offering across wide ranging disciplines, and bears out our belief that all our marketing communication must be designed, from the outset, proactively to engage with its audience.Willow Park Summary:Willow Park is the acknowledged leader in the delivery of productive Entertaining Training:" engage . educate . empower "Though the method varies, the objective of each Willow Park project stays the same: to productively win 'Hearts and Minds' for our Clients, and their brands, within the Retail and Distribution space.We achieve this through the deployment of interactive product and brand training sessions, designed to drive sales by building product confidence amongst Sales Staff & associated Teams.Through Willow Park we offer consistent delivery against our Clients' goals throughout their markets; we are well-proven in assisting them throughout their EMAE, APAC and USA territories, through a single point of contact.Specialties:Successful Management of pan-European or global Training and Field Marketing campaigns.Development of engaging Training ProgrammesMaking the potentially uninteresting, interesting.
...See MoreWork Experience
Managing Director
Managing Director
Advertising Services
Bill Dent's Professional Milestones
- Business Development Director (1992-01-01~1996-01-01): Driving strategic partnerships and expanding market reach to bolster sales and strengthen company reputation.
- Managing Director (2002-04-01~): Transformed company operations to maximize profitability, creating a culture of excellence and fostering a culture of success.
Education
Skill
Integrated Marketing
Business Development
New Business Development
Marketing
Sales
Retail
Account Management
Multi Channel Marketing
Product Marketing
Training
Marketing Communications
Relationship Marketing
Leadership
Strategic Partnerships
Product Development
Field Marketing
Event Management
Brand Development
Lead Generation
E Commerce
Direct Marketing
Product Launch
Brand Management
B2b Marketing
Channel
Market Research
Promotions
Europe
Auditing
Audit
Experiential Marketing
Channel Marketing
Certification
Colleagues
Other Named Bill Dent
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