director and head of retail direct to consumer and e-commerce asics asia pte ltd@ ASICS Corporation
Singapore, Singapore, Singapore
Billy Choy
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St. Joseph's College, Hong Kong
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FlashIntel GPTBilly Choy is a highly experienced professional with over 20 years in the sports, fashion apparel retail, FMCG, and food & beverage industry. He has a strong background in retail business development, brand management, sales, and marketing. With a diverse geographical experience, including China, Hong Kong, and Asia-Pacific, Billy has a proven track record in retail operations, brand management, and sales. He has held various leadership positions in renowned companies such as ASICS Corporation, PUMA Group, Aigle, Levi Strauss & Co., Colgate-Palmolive, and Xerox. Billy's expertise lies in brand management, consumer insights, global marketing strategy, and multi-channel strategy.
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Over 20 years in Sports, fashion apparel retail, FMCG and food & beverage & fashion industry. Experience in Retail business development & expansion, Retail Operations, Brand Management, sales & marketing with diversified geographical experience -- China, Hong Kong & Asia-Pacific with accumulated 14 years China and 8 years Asia-Pacific experience. Specialties: FMCG & apparel expertise -- Brand Management, Consumer Insight, Global Marketing strategy, Regional Go-To-Market strategy, New market entry, Retail Operations & Training, Merchandise/Assortment Planning, Retail Marketing, CRM, Multi-channel strategy, Organizational development/change, Process improvement
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director and head of retail direct to consumer and e-commerce asics asia pte ltd
Retail
Billy Choy's Professional Milestones
- brand and marketing director - china and hk (2007-01-01~2009-05-01): Developing and executing high-impact marketing campaigns to drive brand awareness and market share in China and HK
- director and head of retail direct to consumer and e-commerce asics asia pte ltd (2016-05-01~): Transformed retail operations to foster direct to consumer and e-commerce strategies, optimizing efficiency and maximizing profitability.
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Billy Choy works for ASICS Corporation
Billy Choy's role in ASICS Corporation is director and head of retail direct to consumer and e-commerce asics asia pte ltd
Billy Choy works in the industry of Retail
Billy Choy's colleagues are Hirofumi Ohshima,Marco Buijs,Carsten None
Billy Choy's latest job experience is director and head of retail direct to consumer and e-commerce asics asia pte ltd at ASICS Corporation
Billy Choy's latest education in St. Joseph's College, Hong Kong
